[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ryves.cz\/webovky-jako-marketingovy-nastroj\/#Article","mainEntityOfPage":"https:\/\/www.ryves.cz\/webovky-jako-marketingovy-nastroj\/","headline":"Webovky jako marketingov\u00fd n\u00e1stroj","name":"Webovky jako marketingov\u00fd n\u00e1stroj","description":"Ka\u017ed\u00fd kdo dneska vytv\u00e1\u0159\u00ed webovou prezentaci pro svou firmu, o\u010dek\u00e1v\u00e1, \u017ee tato prezentace je bude reprezentovat, informovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky o jeho unik\u00e1tn\u00edch a kvalitn\u00edch slu\u017eb\u00e1ch a z\u00e1kazn\u00edky nalad\u00ed na p\u0159\u00edpadn\u00fd n\u00e1kup \u010di objedn\u00e1vku slu\u017eeb. Polo\u017eme si ot\u00e1zku. U kolika firem je tento p\u0159edpoklad, nebo toto p\u0159\u00e1n\u00ed napln\u011bno do punt\u00edku? Osobn\u011b si mysl\u00edm, \u017ee je to velmi mal\u00e9 procento. Firmy se na sv\u00fdch str\u00e1nk\u00e1ch v\u011bnuj\u00ed hlavn\u011b SEO marketingu, kter\u00fd m\u00e1 zajistit jejich v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost, samotn\u00e9 webov\u00e9 str\u00e1nky b\u00fdvaj\u00ed velice ploch\u00e9 a\u017e…","datePublished":"2022-02-22","dateModified":"2023-05-26","author":{"@type":"Person","@id":"https:\/\/www.ryves.cz\/author\/#Person","name":"","url":"https:\/\/www.ryves.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/06eaac2906ebd8f5abb4917f3140de1503ec690466d6a69c4ec202bf5b15537c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06eaac2906ebd8f5abb4917f3140de1503ec690466d6a69c4ec202bf5b15537c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ryves.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ryves.cz\/wp-content\/uploads\/internet%20obr%C3%A1zek_1.jpg","url":"https:\/\/www.ryves.cz\/wp-content\/uploads\/internet%20obr%C3%A1zek_1.jpg","height":0,"width":0},"url":"https:\/\/www.ryves.cz\/webovky-jako-marketingovy-nastroj\/","about":["Www"],"wordCount":423,"articleBody":"Ka\u017ed\u00fd kdo dneska vytv\u00e1\u0159\u00ed webovou prezentaci pro svou firmu, o\u010dek\u00e1v\u00e1, \u017ee tato prezentace je bude reprezentovat, informovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky o jeho unik\u00e1tn\u00edch a kvalitn\u00edch slu\u017eb\u00e1ch a z\u00e1kazn\u00edky nalad\u00ed na p\u0159\u00edpadn\u00fd n\u00e1kup \u010di objedn\u00e1vku slu\u017eeb.Polo\u017eme si ot\u00e1zku. U kolika firem je tento p\u0159edpoklad, nebo toto p\u0159\u00e1n\u00ed napln\u011bno do punt\u00edku?Osobn\u011b si mysl\u00edm, \u017ee je to velmi mal\u00e9 procento. Firmy se na sv\u00fdch str\u00e1nk\u00e1ch v\u011bnuj\u00ed hlavn\u011b SEO marketingu, kter\u00fd m\u00e1 zajistit jejich v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost, samotn\u00e9 webov\u00e9 str\u00e1nky b\u00fdvaj\u00ed velice ploch\u00e9 a\u017e nudn\u00e9. Str\u00e1nky postr\u00e1daj\u00ed dobrou grafiku, postr\u00e1daj\u00ed vtip i ur\u010dit\u00fd nadhled, jsou vesm\u011bs arogantn\u011b lad\u011bn\u00e9. \u010casto se st\u00e1v\u00e1, \u017ee se n\u00e1v\u0161t\u011bvn\u00edk na takov\u00fdch str\u00e1nk\u00e1ch ztr\u00e1c\u00ed a neb\u00fdt toho, \u017ee t\u00e9m\u011b\u0159 v\u0161ichni pou\u017e\u00edvaj\u00ed za\u017eit\u00e9 postupy, by se ani nena\u0161el. Chyb\u00ed ur\u010dit\u00e9 intuitivn\u00ed nav\u00e1d\u011bn\u00ed n\u00e1v\u0161t\u011bvn\u00edka tam, kde ho firma chce m\u00edt.Aby webov\u00e1 prezentace byla \u00fa\u010dinn\u00fdm marketingov\u00fdm n\u00e1strojem, mus\u00ed p\u0159edev\u0161\u00edm zaujmout a p\u0159itom nijak nena\u0161tvat n\u00e1v\u0161t\u011bvn\u00edka. Po pravd\u011b nutno \u0159\u00edci, \u017ee v\u00a0t\u00e9to z\u00e1plav\u011b webov\u00fdch prezentac\u00ed, n\u00e1v\u0161t\u011bvn\u00edk nic moc neo\u010dek\u00e1v\u00e1, tak\u017ee p\u0159ekvapit jej n\u011b\u010d\u00edm, by zas nem\u011blo b\u00fdt a\u017e tak slo\u017eit\u00e9.Chce to hlavn\u011b se zamyslet nad programem, v\u00fdrobky \u010di unik\u00e1tnost\u00ed va\u0161\u00ed firmy. A po tomto zamy\u0161len\u00ed vyzdvihnout, s\u00a0p\u0159im\u011b\u0159en\u00fdm vtipem a tak\u00e9 s\u00a0drobnou nads\u00e1zkou to d\u016fle\u017eit\u00e9. Vtip a nads\u00e1zka nen\u00ed jen ko\u0159en\u00ed \u017eivota, ale i zaru\u010den\u00fd marketingov\u00fd n\u00e1stroj. Ud\u011blat si s\u00e1m ze sebe trochu p\u0159im\u011b\u0159en\u00e9 legrace, znamen\u00e1, d\u00e1t z\u00e1kazn\u00edkovi najevo, \u017ee se neberete smrteln\u011b v\u00e1\u017en\u011b a \u017ee se s\u00a0v\u00e1mi d\u00e1 mluvit. Samoz\u0159ejm\u011b toto neplat\u00ed pro v\u0161echny obory podnik\u00e1n\u00ed. Vtipy ze sebe asi nebude d\u011blat \u017e\u00e1dn\u00fd bankovn\u00ed \u00fastav.\u00a0V\u00a0ka\u017ed\u00e9m p\u0159\u00edpad\u011b mus\u00ed b\u00fdt webov\u00e1 prezentace vytvo\u0159ena tak, aby n\u00e1v\u0161t\u011bvn\u00edk byl p\u0159esv\u011bd\u010den o jej\u00ed up\u0159\u00edmnosti. Bez fal\u0161e, bez p\u0159etv\u00e1\u0159ky bez zbyte\u010dn\u00fdch l\u017e\u00ed.\u00a0Je dobr\u00e9, p\u0159i tvorb\u011b prezentac\u00ed myslet a prom\u00fd\u0161let d\u016fsledky, jak\u00e9 mohou nov\u00e9 webovky m\u00edt.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Webovky jako marketingov\u00fd n\u00e1stroj","item":"https:\/\/www.ryves.cz\/webovky-jako-marketingovy-nastroj\/#breadcrumbitem"}]}]